Product design is a messy mix of opportunities, beliefs, trends, budget, technology, and people. Shipping viable products and genuinely caring about the people involved is what's kept me excited through 20+ years of working in the software industry.
I set the strategic direction for design across the org, while staying close enough to the work to know it's landing. I build and lead teams that ship, measured not by output, but by the impact it has on the business and the people using it. That hands-on instinct is also what shapes how I run critiques and coach the designers on my team.
That same focus on impact carries into how I think about the work itself. I care deeply about understanding what people actually need, but I'm just as focused on what drives a business forward, and I've spent my career finding the overlap between those two things. Great design isn't just beautiful or usable; it moves the needle.
It's also why I've always been drawn to emerging technology: it keeps opening doors that weren't there before. Figuring out how to bring those capabilities into the design process, and into the teams I lead, has been a throughline across my career.
Whether it's enterprise applications, niche tools, or instrumental guitar albums, I just can't stop making things, it's who I am and what I do. A few things I'm working on now: