Bonterra Donation Forms
For over 20 years, through NGP VAN and EveryAction — Bonterra has supported Democratic campaigns and provided fundraising tools to over 15,000 nonprofits, helping raise billions of dollars. Donation forms are a critical part of those fundraising campaigns. In 2025, I led a complete redesign of both the donation forms and the form creation workflow.
My role
UX/UI Designer and Director
Researcher
Product Strategist
People Manager
The problem
Creating forms with Bonterra products is an extremely antiquated and frustrating experience. It’s completely manual, time consuming and requires a lot of workarounds.
EveryAction’s outdated form builder has led to consistently low CSAT scores, with users citing frustration around ease of use and lack of flexibility. This signals a growing risk of user churn and declining trust in the product.
Churn is climbing quarter over quarter as frustrated nonprofits abandon EveryAction for more intuitive tools. This steady customer exodus erodes recurring revenue and drives up acquisition costs.
My challenge to the team
“How might we create an experience that is so simple and fast, anyone could create a contribution form on their daily train commute to work”
The concept
I led the team through rapid design exercises like ideation sessions and Crazy Eights to quickly generate and refine concepts.
A very clear theme emerged, leverage AI to generate an entire contribution form by having a user respond to a couple of simple prompts.
What we learned through research
Mid-market fundraisers
Operate with very small teams, often wearing multiple hats
Have already integrated AI into content creation and refinement
Still experience some trust issues with AI-generated outputs
Our concept
Want to edit contribution forms after they were generated
Excited by the concepts speed and simplicity
Maintain a degree of skepticism despite interest
The solution
With the concept validated, we were confident we were solving the right problem—now it was time to design the full experience and ensure it felt distinctly like a Bonterra product.
We achieved this by building the experience using Bonterra’s newest design system, Stitch, ensuring visual and functional consistency across the product ecosystem. When we encountered gaps in available components, we collaborated with the design systems team to create and contribute new patterns—strengthening both our product and the system itself.
We took the initial AI-powered concept and expanded it into a fully designed feature—guiding users from prompt to publish. This included defining each step of the flow, designing intuitive editing tools, and ensuring users had control and clarity throughout the process. What began as a quick prototype evolved into a complete, user-centered experience ready for development.
Conclusion
The new experience led to a significant improvement in CSAT scores, with the average rising from 3.5 to 5.5. We measured this through a combination of moderated tasks during research sessions and follow-up surveys. Users consistently reported that the new flow felt faster, easier, and more intuitive—validating that the redesign directly addressed their core frustrations.